Rangers left red-faced by Sports Direct and Mike Ashley

Celtic Lennon
Celtic Neil Lennon

Rangers have been completely embarrassed by Sports Direct as their Castore deal is turning out to be a nightmare.

It was not too long ago that Rangers fans were vowing never to buy anything from Sports Direct ever again. At that point it had looked like their seven-year relationship with Mike Ashley’s company had come to an end.

After all, who can forget Sports Direct ending their kit deal with Hummel over a dispute regarding replica kits. And according to Daily Record, they continued to sell the club’s Puma kits instead of Hummel kits at their own megastore even though that deal had come to an end in 2018.

But as it turns out, that deal is not over. In fact, far from it. They have actually started to sell the Rangers’ new Castore kits on their website already. From shirts to socks, you have everything available there.

This is contrary to the earlier club statement, when they had said that Castore would pick the outlets which would sell the Rangers kits. As reported by The Scotsman, they had said:

“Rangers continues to look forward to their long term exclusive partnership with Castore, which, for the avoidance of doubt, is a direct agreement between those two companies with no other persons party to the deal.

It is safe to say that that does not appear to be the case anymore. Turns out that Sports Direct’s claims over the ‘exclusively’ selling Rangers products were true after all. So it is Castore who picked them then?

Whatever may be the case, it goes without saying Rangers fans have been left red-faced here. Mere months after claiming they’ll never put another pound into Mike Ashley’s pocket, they have been left with no other option but to do exactly that if they want to wear the club kit this season.